Lead and co-authored 120 page book, designed all information graphics as well as the process for this 12 months global innovation project. Researched and convened co-creation of 32 future-ready sustainable business opportunities to help GM prepare itself for redefining the relationship between people and mobility in the emerging megacities of 2030.
AMERICAN SCHOOL OF RIO
Conceived, promoted, created and implemented community supported Design strategy that increased enrolment andledthen1st waiting list in 30 years.
TRIUMPH, NYC / RJ ADVERTISING: CULTURAL + GENDER LITERACY
Created a single Brazilian Valentine’s Day Lingerie advertisingcampaign that led to other campaings for 12 new products.
One of several articles I was asked to write for Print Magazine. This is one is entitled, “Mother Tongue”, the 1st US feature article exploring the international collaboration, genesis and genius behind the the world's first Language museum located in São Paulo, Brazil.
Content branding strategy, wrote + directed 'upfront' + on-air content package for HD TV to drive South America affiliate
BRAND CREATION + NAMING: CONSUMER ENTERTAINMENT
Created naming, brand, user interface, and promotion for the 1st social network that empowers moviegoers to determine what film they want to watch, on which screen, and at what time — launched at Cannes Film Festival.
MileHigh: Brand Image, Launch, Package Design
Led to contracts with premium retail buyers: Henry Bendel, Galleries Lafayette, and W Hotels to an unknown brand via a sophisticated unisex approach to sensuality.
Created new brand purchased by Playboy Enterprises 3 months after launch.