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GM: SUM2030 [SUSTAINABLE URBAN MOBILITY] Lead and co-authored 120 page book, designed all information graphics as well as the process for this 12 months global innovation project. Researched and convened co-creation of 32 future-ready sustainable business opportunities to help GM prepare itself for redefining the relationship between people and mobility in the emerging megacities of 2030.

GM: SUM2030 [SUSTAINABLE URBAN MOBILITY]

Lead and co-authored 120 page book, designed all information graphics as well as the process for this 12 months global innovation project. Researched and convened co-creation of 32 future-ready sustainable business opportunities to help GM prepare itself for redefining the relationship between people and mobility in the emerging megacities of 2030.

AMERICAN SCHOOL OF RIO Conceived, promoted, created and implemented community supported Design strategy that increased enrolment and ledthen1st waiting list in 30 years. 

AMERICAN SCHOOL OF RIO

Conceived, promoted, created and implemented community supported Design strategy that increased enrolment and
ledthen1st waiting list in 30 years. 

TRIUMPH, NYC / RJ ADVERTISING: CULTURAL + GENDER LITERACY Created a single Brazilian Valentine’s Day Lingerie advertisingcampaign that led to other campaings for 12 new products. 

TRIUMPH, NYC / RJ ADVERTISING: CULTURAL + GENDER LITERACY

Created a single Brazilian Valentine’s Day Lingerie advertisingcampaign that led to other campaings for 12 new products. 

WRITING FOR PRINT MAGAZINE: One of several articles I was asked to write for Print Magazine. This is one is entitled, “Mother Tongue”, the 1st US feature article exploring the international collaboration, genesis and  genius behind the the world's first Language museum located in São Paulo,  Brazil.

WRITING FOR PRINT MAGAZINE:

One of several articles I was asked to write for Print Magazine. This is one is entitled, “Mother Tongue”, the 1st US feature article exploring the international collaboration, genesis and  genius behind the the world's first Language museum located in São Paulo,  Brazil.

DISCOVERY CHANNEL

Content branding strategy, wrote + directed 'upfront' + on-air content package for HD TV to drive South America affiliate

MOVIE MOBZ BRAND CREATION + NAMING: CONSUMER ENTERTAINMENT  Created naming, brand, user interface, and promotion for the 1st social network that empowers moviegoers to determine what film they want to watch, on which screen, and at what time — launched at Cannes Film Festival.

MOVIE MOBZ

BRAND CREATION + NAMING: CONSUMER ENTERTAINMENT 

Created naming, brand, user interface, and promotion for the 1st social network that empowers moviegoers to determine what film they want to watch, on which screen, and at what time — launched at Cannes Film Festival.

MILEHIGH: BRAND IMAGE + SALES LAUNCH MileHigh: Brand Image, Launch, Package Design Led to contracts with premium retail buyers: Henry Bendel, Galleries Lafayette, and W Hotels to an unknown brand via a sophisticated unisex approach to sensuality.

MILEHIGH: BRAND IMAGE + SALES LAUNCH

MileHigh: Brand Image, Launch, Package Design

Led to contracts with premium retail buyers: Henry Bendel, Galleries Lafayette, and W Hotels to an unknown brand via a sophisticated unisex approach to sensuality.

JENNA JAMESON: BRAND REINVENTION: + DISRUPTING TABOOS Created new brand purchased by Playboy Enterprises 3 months after launch.

JENNA JAMESON: BRAND REINVENTION: + DISRUPTING TABOOS

Created new brand purchased by Playboy Enterprises 3 months after launch.